Marshall Batteries
0800 228 837
Holler for a Marshall


Marshall Batteries-The Legend Lives On


Over 75 years since it's inception, Marshall Batteries and Marshall Matt still have a very high level of awareness as the best known, and most widely recognised retail battery brand in Australia and New Zealand.  Many people still vividly recall the television commercials  that appeared more than 20 years ago and instinctively "Holler for a Marshall" but times have changed and we now need to be able to service vehicles with increasingly sophisticated automotive electrical systems.
Holler for a Marshell-roadside automotive battery provider and retailer

A substantial investment has been made to strengthen our position at the forefront of roadside battery servicing and to reinforce the reputation we've established, which is based on the winning combination of expert service and great value.

Our new enhanced network features van technicians and retail city stores covering major capital cities, as well as regional  dealers that service our outer areas-supported by the very latest systems technology, state of art equipment and national customer centre.

Marshall provides professional service to customers-testing batteries and electrical systems 

We are committed to providing the very highest levels of efficient,professional service to our customers;testing batteries and electrical systems, roadside battery replacement, delivery, fitment and other roadside assistance related services : anywhere any time!


Marshall Batteries, established in 1935, have been servicing customers for over 75 years. The history of Marshall Batteries is long and distinguished. Not only did Marshall pioneer, roadside battery delivery, in 1963, just 28 years after the foundation of Marshall Batteries, Marshall introduce yet another industry first; with television advertising. 

Marshall ‘Matt’ cam alive and the slogan ‘Holler for a Marshall!’ was created, and the iconic ‘Train Crossing Advertisement’ was born.  No-one knew then that this vision would lead to the creation of one of the most recognised retail brands in Australia for years to come. 

In 2005,  the Marshall Brand was re-launched as the roadside service program we know today, with its network of mobile technicians and dedicated battery outlets. Even Marshall ‘Matt’ had a new make-over, to bring him into the new millennium with a bang!

In 2009, Marshall Matt had a trim and his popular moustache and pistols were replaced by his trusty jumper leads and friendly smile, and strapping superhero muscles, reflecting our dedication to our around!

Marshall ‘Matt’ continues to go from strength to strength and with more people ‘Hollering for a Marshall’ for their battery and breakdown needs, the next 75 years is bound to be just as exciting and we thank all of you for your continued support.

  • 1935 - Mr George L Thompson began the Marshall Battery manufacturing Company in Canterbury, Sydney
  • 1961 - Marshall pioneered the roadside battery service "Holler for a Marshall" and Marshall Matt was born
  • 1968 - Pacific Dunlop acquired Marshall Batteries.
  • 1986 - Pacific Dunlop acquired Chloride Batteries Australia & New Zealand and amalgamated both battery companies.
  • 1987 - Pacific Dunlop acquired GNB Technologies USA.
  • 1987 - Launched Marshall Batteries into New Zealand
  • 1989 - The battery division consolidated manufacturing operations into Elizabeth, South Australia.
  • 1990 - Marshall Batteries pioneer used battery collection through its campaign 'The Great Battery Round Up' as part of the 'Make Australia Beautiful' campaign.
  • 1994 - The company changed its name from Pacific Dunlop Batteries to GNB Technologies.
  • 2000 - Pacific Dunlop sold its battery division to Exide Technologies USA.
  • 2002 - New Marshall was launched.
  • 2004 - Marshall awarded innovative prize for best billboard.
  • 2005 - New state of the art Sales Centre was created with hi-tech PDA job despatching
  • 2009 - Marshall 'Matt' super hero was created.
  • 2010 - Joined as major partner to the 'Australian Made' campaign.
  • 2011 - Partnership with Beaurepaires to establish a nationwide network of retail stores.
  • 2012 - Celebrated 75 years in Australia and 25 years in New Zealand.
  • 2012 - Delivered e-commerce ordering to Australia.
  • 2012 - Partnership with the McGrath Foundation to support the funding of Breast Cancer nurses.
  • 2013 - Exide Technologies sold Marshall Batteries to Marshall Power Ltd
  • 2015 - Launch of 'Sticky Situations' TV & Digital marketing campaign featuring Shane Warne

OEM Manufacture

Marshall Batteries has a long history of supplying Original Equipment Manufacturers (OEMs) in  New Zealand.  OEM usually translates in the automotive market to the item you are buying will be to the same type or standard as that originally fitted to the vehicle.  

Over the years we have supplied batteries to many OEM’s and currently supply Holden & Toyota.  
This close relationship with leading OEMs allows Marshall to be at the forefront of latest automotive battery developments including the participation in extensive global research and development.   



    Established in 1935 Marshall Batteries and 'Holler for a Marshall' is the most recognised retail battery brand in the market today.  Marshall products are supported by a nationwide roadside warranty, via our network of Roadside service technicians and retail stores.

The Exide battery range is designed specifically to meet local conditions and are at the forefront of modern battery technology, backed by Australia’s leading original equipment manufacturers.  Exide’s battery range covers all types of deep cycling and specialist applications camping and caravanning, marine, mobility and motorcycle.
*Exide Batteries is a registered trademark of Exide Australia Pty Ltd


Marshall Batteries conscientiously applies a comprehensive business approach called Total Battery Management™ (TBM), that plays a leading role in one of Australia and New Zealand’s most effective and successful recycling programs.

TBM encompasses manufacturing and distribution of lead-acid batteries, responsible collection and storage of spent batteries, safe transportation and reclamation of battery materials and use of those materials in the production of new batteries.  

Marshall Batteries are 98% recyclable so help us protect the environment by recycling spent and used batteries and only returning them to one of our authorised Battery Collection Centres.  Look out for the Battery Collection Centre logo at your local Marshall stockist or for more information give us a call and we can advise you of your nearest collection centre.



Marshall Batteries value and make a serious commitment to our staff in the form of career path planning and ongoing company-wide improvement training.

We recognise that our staff at all levels have an important role to play in the development and positive progression of our business. If you are interested in joining the Marshall Batteries team, please contact us and supply your personal details and a brief working history detailing your areas of expertise.


All products are manufactured and distributed to meet the highest quality standard and meet or exceed the Australian Standard 2149.

Marshall Batteries hold the following accreditation from SAI-Global Assurance Services ISO/TS16949, ISO9001, ISO14001 and complies with AS4801 standards.